There’s something else going on here, though. IYRTITL is a deep-immersion for-the-fans affair, and it’ll still rake in cash because Drake’s fanbase is, at this point, a pretty goddam huge swath of the general population. This for an album produced almost entirely in-house, with barely any guests, and practically no big hooks to speak of. And indeed, even if IYRTITL isn’t the real album that Drake intends to release later this year, it’s still projected to sell an assload of digital copies this week. Cole sell huge numbers with an unannounced album a couple of months ago. If he’s really thinking of IYRTITL as a mixtape, he knows better than to give it away for free, especially after watching J. Drake is calling If You’re Reading This It’s Too Late a “mixtape,” even though he’s selling it for money and even though its stream got yanked from Livemixtapes in a matter of hours.
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